Today is the first business day where like it or not all businesses have had their page converted to Facebook's timeline format. The question then becomes, how can you maximize these changes to benefit your business? Rather than rehash it all, I am going to refer you to the folks at Hubspot because they provide an excellent "cheat sheet" for dealing with this.
To give you some idea of what you will find, I have provided a quick peek at the main points here in outline form.
- Set a new cover photo [the banner sized photo] bearing in mind that Facebook prohibits certain features that are sometimes found on websites like pricing, contact information ,references to any Facebook features/actions, or any calls to action
- Set your new profile picture [a nice spot for your logo]
- Next, time to organize views & apps
- Now star, hide, highlight, pin items on pages
- Enable messages to communicate with your fans privately
- Offset & feature milestones & major accomplishments for the business
That's just the overview. If I were to offer one single guiding piece of advice, I'd say that the timeline format is much more akin to website design so don't be afraid to use it accordingly & with every bit of the same creativity within the limitations set by the company. Here are some examples to help you to unleash your own timeline creativity.