That Steve Jobs was a visionary & creative genius among many other attributes has long been established but what about the rest of us "mere mortals?" Is there anything we can learn from him & his pioneering ways? The answer to this question seems to be a gigantic YES!!!!.
Some Not So Secret Principles For Success From Steve Jobs
According to former Apple CEO & the man who once defeated Jobs in the boardroom, John Sculley said that according to Jobs:
1-Great ideas already exist; they are just waiting to be discovered
2-A world-changing product deserves a world-class brand campaign
3-Jobs [& about every writer] agree, its toughest to decide what to cut, not what to add
4-Simplify,simplify simplify; "user experience" counts for a LOT
5-Great leaders must transform their vision into something tangible & inspirational
6-Hire [or surround yourself with] the best & only the best
7-Failure can also be your instrument for success
8-Follow your passion
While there are many other lessons in business to be gleaned from him, no one can promise you that following any of these principles will guarantee success. I will say that at its core, this "blueprint of ideas" speaks to a lot of what Jobs meant when he said those crtical 2 words: "think different." "